Content is King πŸ‘‘, But We All Know The Queen Controls The Board | PBM Series Part 7

Part 7 of an in-depth Personal Branding Mastery newsletter series

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This is Part 7 of a multi-part, in-depth newsletter series on personal branding. To view previous parts, click here.

Content may be king πŸ‘‘, but Engagement is queen β™•.

The most powerful lever you can pull to increase your engagement is creating better content. Second to that is interacting with your audience.

Facebook and other social networks don't want a bunch of people shouting to the crowd. They want real interaction -- fewer people standing on soapboxes and more people actually getting to know each other. You know, being social.

Pay attention to your feed today. Chances are that a majority of the posts you see are from people you interact with often (or most recently), whether in Messenger or the comment section of a post. 

To take advantage of this, we came up with a number of posts that drive a significant amount of comments and potential for interaction. 

This type of post is called an Engagement Post.

How to maximize the usefulness of Engagement Posts:

πŸ”Ή Respond to each comment!

The goal is to create a back and forth comment thread. Try to ask a question in your response that prompts further comments. Bonus points for taking the conversation to Messenger.

πŸ”Ή Post an Engagement Post before posts you want to bring added attention to. 

πŸ”Ή Don't step on the post; let it get some traction.
In general, if you plan on posting more than once a day, spread the posts out by at least 3-4 hours. 

πŸ”Ή Don't post it at weird hours.


There you go! Let us know how they work for you!

FB Live: How to turn your FB "Friends" into π™π™€π˜Όπ™‡ π™π™π™„π™€π™‰π˜Ώπ™Ž