Discovering Your Unique Personal Brand 🔍 | Part 2

Part 2 of an in-depth Personal Branding Mastery newsletter series.

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This is Part 2 of a multi-part, in-depth newsletter series on personal branding. To view previous parts, click here.


Discovering Your Unique Personal Brand 🔍

You have an incredible gift to share with others. You have unique value to give to the world. We just need to uncover it!

Defining your brand is a process. It will evolve and emerge over time. Where most people get tripped up is in picking a general direction to begin.

After you work through the 5 Powerful Questions To Uncover Your Unique Brand in this newsletter, a clear direction should emerge.

Before diving into the questions there are a few things you should know:

  • Your brand does not have to be related to what you’re selling. The target audience for your brand and what your selling just need to have meaningful overlap.

  • Brand yourself, not your company or products! People do businesses with people they know, like, and trust.

  • If you choose a divisive brand, politics for example, you need to be ok with not doing business with a significant portion of the population.

5 Powerful Questions To Uncover Your Unique Brand 💭

Take a few minutes to answer each of these questions. It may be helpful to have someone close to you answer them on your behalf as well.

  1. What could you talk about for hours and leave the conversation feeling energized?

  2. What do you research and learn about for fun?

  3. What do those close to you ask for your opinion on?

  4. What have you been passionate about for a long time?

  5. If you were forced into teaching, what topic would you feel most comfortable teaching immediately?

Now, go back through your answers and look for a common thread. What binds these together? This common thread is your authentic brand - a topic you’re passionate about, could talk about for hours and feel more energized, and have knowledge about that others seek out.

Don’t try to force a personal brand. It has to flow from an authentic, passionate place. If it’s not readily apparent, don’t worry. You can start by sharing value around 2-3 things you uncovered while answering the prompts. As you post about those things, you’ll discover the aspects that you enjoy sharing the most. 

DON’T SKIP THIS EXERCISE! Learning more about personal branding doesn’t matter if you have no clue what your brand is.


Part 3 is coming next Tuesday — Setting Up Your Social Media Profile For Success.

Share this series with your teammates, friends, and colleagues that you think would benefit by learning personal branding! 

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GIFT CARD GIVEAWAY: Congratulations to Kyle Nelson for winning last week’s $25 giveaway! I’ll be reaching out to get you the gift card!