This Is King đź‘‘, Don't Forget It! | PBM Series Part 4

Part 3 of an in-depth Personal Branding Mastery newsletter series.

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This is Part 4 of a multi-part, in-depth newsletter series on personal branding. To view previous parts, click here.

Content is King đź‘‘: Creating A Never Ending Source of Quality Content

Content is where your brand comes to life. Many courses and gurus try to convince you that the answer is in the tricks, learning the FB algorithm and a bunch of other nonsense, but the truth is that content is king. Content will always be king.

Now don’t let this scare you; we’re never good when we start. Don’t expect to get excellent engagement right out of the gates. It will take time - on the order of months before you really start seeing the fruit of your labor.

On a related note, don’t plan on getting better just because you post everyday either. Pay attention to what content works and what doesn’t. Work on improving every aspect of your content - writing, video, speaking, look/feel, etc. Pay attention to how other influencers share their content. Don’t copy them, but learn from them.

One of the biggest objections people raise when discussing personal branding is, “But, I don’t know what to post.” The good news is that this is simple to overcome. The objections stems from the idea of having to create new, original content for every post. This may come as a surprise, but you have to have to create very little original content to grow your brand. Remember this: start as a DJ, not a song-writer. Now, if you want to write songs, do that too!, but don’t think that every piece of content you share has to be your creation.

Don’t hear what I’m not saying, though: this isn’t about stealing other’s content. That’s not authentic and it’s not right.

The way you be a good DJ is by following a simple pattern my mentor Justin Prince taught me: ILT. Invest - Learn - Teach.

Invest in yourself, whether through books, articles, courses, or conferences. Take the lessons taught and learn them. Implement them into your life. As you start living them, you’ll likely think of ways to improve upon them even more -- maybe other ways to teach or implement them. Then, teach them to others.

A principle taught by you may reach someone that the same principle taught by someone else can’t.

Keep an ongoing note of the things you’re learning that could provide content for a future post. I prefer to use Notion. I have a note that has hundreds of ideas for posts and FB lives.


Parts 5, 6, and 7 will dive deep into content creation - my powerful brainstorming tool, posting algorithm tips, and content type discussion.

Share this series with your teammates, friends, and colleagues that you think would benefit by learning personal branding!